The print industry has its own language, filled with terms and phrases that can be puzzling for newcomers. Whether you’re a graphic designer, a marketer, or simply someone interested in understanding the world of printing, this blog post is here to help. We’ll break down the confusing jargon and provide you with a clear understanding of the print industry’s terminology. Get ready to explore the fascinating world of printing, where words like “bleed,” “DPI,” and “CMYK” will no longer leave you scratching your head. So, let’s dive into this beginner-friendly journey of unravelling print industry jargon together!
1. Binding
The process of securing printed pages together. Common binding methods include saddle stitch, perfect binding, and coil binding
2. Bleed
An extra area of design that extends beyond the final trim size, ensuring that the print reaches the edge without leaving any white borders.
3. Bleed-through
When ink shows through the paper, usually due to excessive ink saturation or using low-quality paper.
4. CMYK
The standard colour model used for printing, representing Cyan, Magenta, Yellow, and Key (Black). These four ink colours are combined to create a full range of colours in print.
5. Collate
The arrangement of printed pages in a specific order for binding, ensuring that the pages appear in the correct sequence.
6. Die-Cut
The process of cutting custom shapes or designs out of printed materials using a specialized cutting tool or machine.
7. DPI (Dots Per Inch)
A measurement that determines the resolution and quality of printed images. Higher DPI means more dots per inch, resulting in sharper and more detailed prints.
8. Embossing
A technique that creates a raised or 3D effect on printed materials by pressing the paper from behind to create a raised design.
9. Foil Stamping
A process that uses heat and pressure to apply a metallic foil to specific areas of a printed piece, adding a luxurious and eye-catching effect.
10. GSM (Grams per Square Meter)
The weight and thickness of paper and materials are measured using GSM. It tells you how much a square meter of the material weighs in grams. Higher GSM means thicker and sturdier paper, while lower GSM indicates lighter and more flexible materials.
11. Lamination
The application of a thin layer of plastic film to printed materials, adding durability, protection against wear and tear, and a glossy or matte finish.
12. Matte Finish
A non-glossy, smooth finish that reduces glare and provides a sophisticated look and feel to printed materials.
13. Offset/Litho Printing
A traditional printing method that transfers ink from a metal plate to a rubber blanket and then onto the printing surface. It’s ideal for large print runs and provides high-quality results.
Read more about offset/litho here in order to understand the value of this printing method.
14. Pantone
A standardized colour matching system used to ensure consistent and accurate colour reproduction in printing. Pantone colours are identified by specific codes.
15. Proof
A sample print or digital file that allows you to review and approve the final design before it goes into full production.
16. RGB
The colour model used for digital displays, representing Red, Green, and Blue. RGB colours are converted to CMYK for printing.
17. Score
The process of creating a crease or indentation on paper or cardstock to facilitate folding without cracking.
18. Spot Colour
A specific pre-mixed ink colour, typically used for highlighting or emphasizing specific elements in a design. Spot colours are often used in addition to CMYK printing for precise colour matching.
19. UV Coating
A glossy protective coating applied to printed materials and cured under ultraviolet light. It enhances durability and adds a vibrant shine to the finished product.
20. Vector
A graphic format that uses mathematical equations to define lines, curves, and shapes as opposed to pixels that make up images. Vector graphics can be scaled to any size without losing quality
Understanding printing terminology is crucial, even if you’re not directly involved in the industry. Firstly, it allows for effective communication with printing professionals, ensuring that your requirements and expectations are accurately conveyed. Additionally, familiarity with printing terms enables you to make informed decisions when selecting printing options, materials, and finishes, ensuring the desired outcome for your project. Moreover, comprehending printing jargon empowers you to troubleshoot issues and make necessary adjustments, ultimately saving time and avoiding costly mistakes. So, whether you’re a small business owner, a marketer, or simply someone looking to bring your creative visions to life, taking the time to grasp printing terminology opens doors to a more efficient, collaborative, and successful print experience.
Basically, understanding these commonly used printing terms will help you navigate the printing process with ease. If you have another printing term you would like explained, any further questions or need assistance with your printing projects, feel free to reach out to us. Happy printing!